Nick Rustad, Business CoachFirms providing Professional Services—consulting, accounting, creative agencies—face a unique scaling challenge: their value is rooted in personalized, specialized expertise. However, every hour spent on non-billable, repetitive administration
Nick Rustad, Business CoachThe paradigm of business software has fundamentally shifted. Standalone, siloed applications have given way to interconnected ecosystems designed to drive efficiency and growth. At the heart of this transformation is the CRM.
Nick Rustad, Business CoachThe world of software moves at lightning speed. Not long ago, software applications were standalone tools, performing specific tasks in isolation. Today, that model is obsolete. Modern businesses need connected, intelligent systems, and nowhere is this evolution more apparent than in the rise of Customer Relationship Management (CRM).
Nick Rustad, Business CoachLet me paint you a picture of two companies that started the same month in 2024. Company A invested in a traditional CRM system, spent months on implementation, and trained their team on complex workflows. Company B chose an AI-native CRM platform and was seeing measurable results within weeks.
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